The cotton nappy service built for nurseries
Better for children’s development
Better for the planet
Better for your setting
Nappies need changing
3.6 billion
25%
2000
Enhance your quality of care
NappyLoop is a fully managed cotton nappy service built for nurseries. Our proprietary organic cotton nappies are commercially laundered to NHS hygiene standards (HTM 01-04 / EN14065).
We handle the nappies, the laundry, and the logistics.
Your staff do the caring.
We do the dirty work.
How does it work?
Fresh nappies, always ready
Our designed-for-nursery, proprietary, organic cotton nappies are delivered to your setting. You’ll never run out.
Hygienically cleaned
Our designed-for-nursery, proprietary, organic cotton nappies are delivered to your setting. You’ll never run out.
Simple for staff
A system designed for speed and ease. No folding, no fuss. Full training and ongoing support from us.
Collected on schedule
Dirty nappies collected twice per week from a secure external location.
Fresh nappies, always ready
Our designed-for-nursery, proprietary, organic cotton nappies are delivered to your setting. You’ll never run out.
Simple for staff
A system designed for speed and ease. No folding, no fuss. Full training and ongoing support from us.
Collected on schedule
Dirty nappies collected twice per week from a secure external location.
Hygienically cleaned
Our designed-for-nursery, proprietary, organic cotton nappies are delivered to your setting. You’ll never run out.
Why try NappyLoop?
Faster potty training
Let’s be honest: modern disposable nappies keep children too dry. They can’t learn to understand the signals from their body if they never feel wet.
Cotton nappies improve bladder awareness, and because they’re bulkier than disposables, mobile children get motivated to move to pants more quickly.
Result
You help children reach developmental milestones faster, your staff spend less time on changes, and you’ve got a brilliant story to tell Ofsted about child-led independence.
Measurable environmental impact
Each child in NappyLoops prevents around 2,000 single-use nappies from going to incineration. Across an average-sized nursery, that’s over 12 tonnes of waste per year. Enough to fill 500 wheelie bins. Every single year.
And, as an added bonus for your carbon reporting, because reusable nappies lead to earlier potty training, parents will have fewer nappies going in their bins too. And that’s a measurable reduction in Scope 3 emissions directly attributable to your setting.
Result
We’ll give you a quarterly impact report on waste diverted and carbon saved. The kind of operational sustainability that parents can see and your team can feel proud of.
Nappies your team will be proud of
Join the waitlistA service parents will love
The parents willing to pay for quality are the same parents who care about the environment. When you offer NappyLoop, you send a strong sustainability signal that encourages families to choose you. Your nursery becomes the place that made doing the right thing the easy thing.
Result
A genuine sustainability USP that attracts eco-conscious families, and the kind of word-of-mouth that marketing budgets can’t buy.
Futureproof against rising costs
Nappy waste makes up around half of average nursery waste by volume. The UK Emissions Trading Scheme is expanding to cover waste incineration, which means disposal costs are set to rise significantly.
NappyLoop replaces that expensive waste stream with a managed service at a comparable price point to branded nappies plus disposal costs today.
Result
You lock in a transparent, predictable monthly fee and protect yourself against rising disposal costs before they hit.
What about hygiene ?
NappyLoop partners exclusively with commercial laundries operating to EN14065: the same thermal disinfection protocols used for NHS hospital linen.
Every nappy is processed at temperatures that eliminate pathogens, then quality-checked before delivery.
You and your parents can rest assured your nappies are safe, clean and comfortable to use.
About NappyLoop
NappyLoop was founded by Elisabeth Whitebread, former Head of Purpose at a major reusable nappy brand and a lifelong environmental campaigner.
As a mum of two who tried — and initially failed — to use cloth nappies herself, she understood that the real barrier wasn’t motivation. It was logistics.
After trialling cotton nappies across nursery settings and learning what works (and what doesn’t) in real operational environments, Elisabeth developed the NappyLoop system, the first to be purpose-built for nurseries and commercial laundries.
NappyLoop has been recognised in the Resource Hot 100, and is supported by the INCO CatalyseHER accelerator for early-stage female founders.